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THE CONTENT PLANNER
THE CONTENT PLANNER
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Your all in one guide to creating content with clarity and confidence!
Whether you’re just starting out or you’ve been creating for years, this planner has everything you need to map out content that connects, grows your audience, and supports your business goals.
Functional, lightweight, and aesthetic (yes, coffee-table worthy!), it’s designed for creators and entrepreneurs who want to stay consistent, inspired, and organised whether you’re batching content at home or planning on the go.
Inside you’ll find space to:
- Lock in your why and get clear on your ideal audience
- Build content pillars, types and formats that make sense for YOU
- Create captions and text hooks that actually land
- Use formulas, tips and tricks to save time and spark creativity
- Audit your progress and refine your strategy
- Plan ahead with a yearly calendar, weekly schedule and notes section
This planner isn’t just about getting organised. It’s about giving you clarity and confidence in your content.
Collapsible content
BUSINESS PLANNER BREAKDOWN
GOAL SETTING
Set clear, aligned goals with actionable steps so you always know where you’re heading.
BRAND
Define your values, voice, and visuals to create a brand that feels authentic and connects.
CONTENT
Build content pillars and strategy to show up consistently with posts that inspire, educate, and sell.
OFFER SUITE
Design purposeful, profitable offers from signature services to scalable products.
LAUNCH
Follow a simple framework to plan and execute stress-free launches that attract and convert.
SELLING
Learn to sell with confidence and ease, turning conversations into conversions.
MONEY & BUDGET
Take control of your finances with simple tools for budgeting, tracking, and profit planning.
PERSONAL & BUSINESS WEEKLY RESETS
Start each week strong with dedicated space to reset both your personal and business priorities.
DAILY SCHEDULE
Plan your days in depth with a double-page daily spread and dedicated reset pages.
CLIENT PROFILES & NOTES
Stay organised on the go with space to track client details and capture important notes.
SPECIFICATIONS
Size: 192×258mm
Pages: 320 pages (150gsm)
Extras: 2 x ribbon bookmark
Free standard shipping Australia wide.
CONTENT PLANNER BREAKDOWN
YOUR WHY
Get clear on your purpose so every piece of content aligns with your vision.
IDEAL AUDIENCE
Define your dream audience and craft content that speaks directly to them.
CONTENT PILLARS
Lock in key themes for consistent, on-brand content.
CONTENT TYPES
Plan the formats that fit your message and energy.
FORMAT & FORMATTING
Structure your posts so they’re clear, engaging and scroll stopping.
CAPTIONS
Craft captions that connect and convert with ease.
TEXT HOOKS
Grab attention instantly with endless hook ideas.
TIPS & TRICKS
Quick wins to save time, spark ideas and make content creation simple.
FORMULA
Use proven formulas to streamline and scale your content.
CONTENT SCHEDULE
Stay consistent with a clear plan of when and where to post.
SELF AUDIT
Reflect, refine and improve by tracking what works.
YEARLY CALENDAR
Plan launches, events and themes at a glance.
NOTES
Keep all your best ideas in one place.
SPECIFICATIONS
Size: 147×210mm
Pages: 192 pages (100gsm)
Extras: 2 x ribbon bookmark
SHIPPING
Late October/early November, with free standard shipping Australia wide.
THE ULTIMATE BUNDLE
Bundle and save!
Includes:
1 x The Ultimate Business Planner ($89.99)
1 x The Content Planner ($49.99)
Bundle price: $109.99 (SAVE $29.99)
BULK ORDERS
We offer up to 50% off The Ultimate Business Planner when ordered in bulk!
Perfect for:
- Coaches and mentors gifting clients a powerful business tool
- Teams wanting to stay aligned, organised and motivated
- Event hosts or retreat leaders looking for luxe, practical take-home resources
- Business besties who want to plan and thrive together
For more info, please email admin@clubupgrade.com.au